Organic JAS certification

2017年09月12日,JAS有機加工食品(茶)の認定を受けました。
On September 12, 2017, Miyazakien got certification of JAS organic processed food (tea).

Recently we reported studying about organic certification, and this time we are proud to report that Miyazakien have received official certification for JAS organic processed food (tea). As for the certification, we asked Public Interest Incorporated group corporation Ainokai to inspect.

Miyazakien is located in a mountainous area with Otogawa river, where there are many tea gardens on both sides of the riverside road passing through the mountains. As with Shizuoka prefecture where is a major production area of ​​tea in Japan, our place is also a area with moderate temperature difference and humidity, cultivation of tea was thriving from the Edo period.

However, the cultivation of large-scale tea that introduced large machines and equipment in plain and basin, gentle hilly areas like Shizuoka became popular and the competitiveness of our farming area became weakened because mechanization was difficult as it is in mountainous area. In order to differentiate our products from others in such mass production area, Miyazakien challenged to be the first tea farmer in Aichi prefecture in 2006 having organic certification by tea cultivation and processing. However, as the main ship-to party was wholesale to JA etc., there was also the aspect that it could not fully utilize the precious certification.

Before and after the certification of the sixth industrialization by the Japanese government,  Miyazakien has greatly steered from its historical wholesale business model by a tea garden to direct sales to consumers and restaurants as a tea garden. By directly informing the consumer about the initiative of the garden, and securing the distribution process which does not mix with other mass-produced tea, it becomes easy to convey the identity and the commitment of the garden again.

In the future, we will make use of this organic certificate, not only for domestic but also for oversea market development. We have already begun to develop sales channels for overseas markets such as New York, Hong Kong, Malaysia, etc. In any country / region, not only the taste and aroma of the tea at the Miyazakien, but also organic crops (Organic)  has been highly appreciated. There are still many things to be tackled, such as expanding production volume and raising awareness, but we will continue to motivate the promotion of the tea industry in Okazaki City Miyazaki district here and there.

[Notice] Meet us on 22nd October at Tea Festival in Owari Asahi city

[Notice] On 22nd, October, Miyazakien will open a temporal shop at a tea festival in the Oawari Asahi City. The tea festival is the biggest tea event in Japan that you can enjoy tea diversely at. During this festival, a lot of events such as the tea bazaar that you can buy world-wide and Japanese tea, the tea symposium, the tea experience, the tea seminar, the domestic black tea grand prix etc. are held.紅茶フェスティバル in 尾張旭 2017 ポスター

In Owari Asahi, there are 18 “delicious tea shops” stores which are approved by the Japan Tea Association as of June 2016, it is the number one in Japan. The festival is hosted, planned, and managed by the Owariasahi Tourism Association.

Miyazakien will open the shop in the tea bazaar area. In the bazaar, you can buy domestic and world black tea at the same time, and you can taste most of the tea. Although it is said that the tasting paper cup is sold at the entrance of the venue (three pieces / 10 yen planned), you can have your own cup. Also, there are not only black tea, but also Japanese tea, Chinese tea and sweets and tea goods.

Miyazakien will open in the Fureai Hall on the 1st floor of Skyward Asahi. On that day there is a free shuttle bus from Meitetsu Seto Line Owariasahi Station, and there are 500 parking lots available (including Shiroyama park parking lot).

Enjoy a season full of autumn feeling, please enjoy domestic black tea and Mikawa wa kocha tea.

 

[Notice] We will open a temporal shop in a tea festival held on 18th Sepbember at Dai Nagoya Building

[Notice] We will open a temporal shop in tea festival held on 18th Sepbember at Dai Nagoya Building

On the coming 18th September (holiday), Miyazakien will open a temporal shop in a tea festival held in HDC Nagoya in the Dai Nagoya building in the Nagoya city Nagoya station area. The festa is held from the 16th to the 18th on the 10th-11th floor in the Dai Nagoya building, and there are tea seminars, sweets making, drinking comparison section etc. Admission, tasting in a drinking comparison section, etc. are free (some reservations priority).

The event is held in Housing Design Cente Nagoya (HDC Nagoya) on the 10th and 11th floor of Dai Nagoya Building.

It is an opportunity to enjoy ‘Wa Kocha’, the Japanese Black tea of Miyazakien and Sencha Tea etc. in Nagoya city. We welcome everyone.

Miyama Zakien 6th tea master,  Atsushi UMEMURA

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The full moon seen from the tea plantation of Miyazakien in September

雲に隠れる満月

The weather forecast predicted a rain probability of 60%, but yesterday which I was planning for a full moon tea ceremony on, although the clouds were spreading, it had been a night somehow we could see the full moon.

20170906満月
太陽のように明るく輝く満月の月の出

The picture here is the appearance of the moon watching  from the full moon tea ceremony stage in the tea field in front of the shop of the Miyazakien. Due to the setting of the performance and shooting conditions of old camera we used, but indeed, there is brightness like daytime.


   The tea ceremony has been postponed, but since it is a big opportunity, we have confirmed various things such as the brightness of the full moon and the condition of the lighting. Without lighting, evening fields are so dark. There are soils, stones, tea trees, etc. Truly, it seems a little unsafe if someone walk around the field without any light. And also there were some mosquitos (we hope they will be few in October …), it may be cool or even cold at night in October,  so long-sleeved shirts and pants looks good. Heels are dangerous, so we’d like to ask for easy walking shoes.


20170906満月の夜(店の前から月の出を見る)   The picture on the right is from the front of our store. After checking the moon out at the stage of the field, turning on the lights and going into the field, moving around the field, walking down the field and coming in front of the shop was just the moon out. After all, after watching the appearance of the moon on the stage of the tea plantation, it goes down and has passed for more than 30 minutes before checking out the moon in front of the shop. The mountain is getting closer to that extent, which means that there is a difference in the height of the field. It is unique to the tea plantation in the middle mountain area.

Either way, we will show you when the due date approaches. Everyone, please look forward to the ceremony.

東MAXさんも参加した満月紅茶茶摘〜月夜編〜

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[Notice] The date of our Full Moon Tea Event will be postponed to 6th October

Unfortunately, we are forecasting unseasonable weather on 6th September, so we will postpone holding the full moon tea ceremony on 6th October. We are informing it to those who applied for participation.