Miyazakien is located in a mountainous area with Otogawa river, where there are many tea gardens on both sides of the riverside road passing through the mountains. As with Shizuoka prefecture where is a major production area of tea in Japan, our place is also a area with moderate temperature difference and humidity, cultivation of tea was thriving from the Edo period.
Before and after the certification of the sixth industrialization by the Japanese government, Miyazakien has greatly steered from its historical wholesale business model by a tea garden to direct sales to consumers and restaurants as a tea garden. By directly informing the consumer about the initiative of the garden, and securing the distribution process which does not mix with other mass-produced tea, it becomes easy to convey the identity and the commitment of the garden again.
In the future, we will make use of this organic certificate, not only for domestic but also for oversea market development. We have already begun to develop sales channels for overseas markets such as New York, Hong Kong, Malaysia, etc. In any country / region, not only the taste and aroma of the tea at the Miyazakien, but also organic crops (Organic) has been highly appreciated. There are still many things to be tackled, such as expanding production volume and raising awareness, but we will continue to motivate the promotion of the tea industry in Okazaki City Miyazaki district here and there.
On 27th December 27, 2006, Miyazakien got certified as an organic JAS for the first time as a tea farmer in Aichi Prefecture. The photograph on the left is “Certificate of Organic Agricultural Production Process Administrator Certificate” received.
Currently, in Japan, registration accreditation body inspects that production conforming to the JAS standard of organic foods is being done, only certified companies can affix organic JAS mark. Displaying the name of “organic” or “organic product” etc., and display that is confusing to this are prohibited by law in agricultural products and agricultural processed foods which do not have this “organic JAS mark”. For details, please refer to Ministry of Agriculture, Forestry and Fisheries’s “Organic food inspection certification system page“.