The “Okazaki Kakigori Kaido” is an event that some restaurant in Okazaki city participate. This year we are planning to roll out full-scale deployment from 2019 with the position as pre event. Miyazakien has brought out shaved ice of Matcha – Japanese green tea matcha, Hojicha – roasted Japanese green tea and Wakocha – Japanese black tea taste on the shaved ice . These tea is organic, cultivated in our organic field, and has been processed under control of Miyazakien which has over 100 years for tea business. Miyazakien got the opportunity to participate in this shaved ice event, remodeling the store, making a place where it was a warehouse until then, to make a shaving ice or an eat-in space where you can eat the delicious shaved ice with nice country side panorama.
Securing of shops, signboard making, delicious water (Kanzui; water of very valuable ultra soft water to be a raw material of the ice), ice manufacturing special ice (An old historic company helps us to make ice taking long-term to chill water and to make ice with high transparency), we got many advices and helps to survive this seasonal event. We got lots of customers day by day even we just open our shop only on Friday, Saturday and Sunday in this Summer and Autumn.
The Kakigori kaido event at Miyazakien Hitosaji ends today in 2018 – although the event continues till 31st October officially.
In the Miyazakien, we often offer our Japanese black tea cultivated and manufactured in our garden to our customers. And we also enjoy it with our staff and family. A slightly sweet scent is very nice.
It is only 2 days to finish the year 2017. We have been indebted to everyone for this past year. Thank you once again.
Today is the last event opening in 2017 as Miyazakien. We have been selling our “Wa kocha” the Japanese black tea, “Hojicha” the Japanese roasted green tea, “Sencha” tea at “NEOPASA · Okazaki” (Okazaki Service Area on the new Tomei Expressway).
The location was changed from where we planned. The shop as you see in the photo was in the shop of Okazaki’s local products gathered at. Though the place was suddenly changed, but the shop staffs were so kind to us so our activity was so fulfilling.
Also, we are very glad that there were several customers who visit the store seeing the opening information on the Internet. Thank you so much for all of you always care.
This year, we participated in various events in local Okazaki, as well as temporal shop at department stores in Nagoya and Okazaki, developing sales channels abroad such as Malaysia and the UK, holding experiential events such as “Okazaki Suguremono Taikentai” experiences and full moon tea ceremonies, Organic JAS certification, etc. We would like to thank the people who have made your voice, the people who supported us.
Next year, we will step forward one step further while treating the accumulation so far. There are many issues such as utilization of the full-moon stage in our organic tea garden, expansion of our organic tea cultivation, needs of maintenance of our tea processing machines, enhancement of hospitality of those who came to our store. Also, new initiatives with local people are progressing steadily, We will show you some new products in the new year.
All the staff will continue their devotion and will continue on the road to become new Miyazakien which everyone loves.
Happy new year everyone! from All of the Miyakozakien staff
Miyazakien is located in a mountainous area with Otogawa river, where there are many tea gardens on both sides of the riverside road passing through the mountains. As with Shizuoka prefecture where is a major production area of tea in Japan, our place is also a area with moderate temperature difference and humidity, cultivation of tea was thriving from the Edo period.
Before and after the certification of the sixth industrialization by the Japanese government, Miyazakien has greatly steered from its historical wholesale business model by a tea garden to direct sales to consumers and restaurants as a tea garden. By directly informing the consumer about the initiative of the garden, and securing the distribution process which does not mix with other mass-produced tea, it becomes easy to convey the identity and the commitment of the garden again.
In the future, we will make use of this organic certificate, not only for domestic but also for oversea market development. We have already begun to develop sales channels for overseas markets such as New York, Hong Kong, Malaysia, etc. In any country / region, not only the taste and aroma of the tea at the Miyazakien, but also organic crops (Organic) has been highly appreciated. There are still many things to be tackled, such as expanding production volume and raising awareness, but we will continue to motivate the promotion of the tea industry in Okazaki City Miyazaki district here and there.
In Owari Asahi, there are 18 “delicious tea shops” stores which are approved by the Japan Tea Association as of June 2016, it is the number one in Japan. The festival is hosted, planned, and managed by the Owariasahi Tourism Association.
Miyazakien will open the shop in the tea bazaar area. In the bazaar, you can buy domestic and world black tea at the same time, and you can taste most of the tea. Although it is said that the tasting paper cup is sold at the entrance of the venue (three pieces / 10 yen planned), you can have your own cup. Also, there are not only black tea, but also Japanese tea, Chinese tea and sweets and tea goods.
[Notice] We will open a temporal shop in tea festival held on 18th Sepbember at Dai Nagoya Building
On the coming 18th September (holiday), Miyazakien will open a temporal shop in a tea festival held in HDC Nagoya in the Dai Nagoya building in the Nagoya city Nagoya station area. The festa is held from the 16th to the 18th on the 10th-11th floor in the Dai Nagoya building, and there are tea seminars, sweets making, drinking comparison section etc. Admission, tasting in a drinking comparison section, etc. are free (some reservations priority).